AI Persona
Understand your audience like never before
Smarter than segments
Deeper than dashboards
What are
AI Personas?
AI Personas are dynamic, data-driven profiles that represent real audience segments.
Each persona reflects a single individual—complete with demographics, buying behavior, psychological drivers, and key obstacles.
Why AI Personas
Upgrade your audience intelligence.
AI Personas give you real-time access to behavioral insights, segment preferences, and psychological drivers, all built from your existing data.
You can simulate 1:1 conversations, run scalable surveys, and make confident decisions—fully integrated across CRM, web, and competitor domains.
Updated monthly, always evolving.
Meet The Personas
Customer Personas
Built From: Customer relationship data
Key differentiating outputs:
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Lifestyle & work
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Preferred channels
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Preferred brands & platforms
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Big Five traits
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Emotional mapping
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Resonating products/categories/topics
Primary use: Audience understanding, targeting, lifecycle segmentation, messaging and offer validation
Social Media Personas
Built From: Brand/category mentions tied to your domain
Key differentiating outputs:
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Preferred networks & hashtags
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Top media sources
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Resonating topics
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YouTube channels/subreddits
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Emotional mapping
Primary use: Social listening, influencer and content strategy, community targeting, creative testing
Website Personas
Built From: Website analytics data
Key differentiating outputs:
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Resonating pages & keywords
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Preferred content types
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Device & connection
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First-touch source/time; Influential resources
Primary use: Conversion optimization, content strategy, SEO/keyword focus, journey mapping
Competitor Personas
Built From: Competitor domains via traffic/keyword intelligence
Key differentiating outputs:
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Competitor-resonant pages & topics
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Interest clusters; Keyword signals
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Channel opportunity gaps
Primary use: Competitive intelligence, gap analysis, keyword and channel strategy
Hear your audience. Build with conviction.
Digital Twins (DToCs)
Digital Twins are built from your AI personas and let clients speak directly to a composite audience voice.
Clients can ask open questions about product features, messaging, pricing, or experience and receive qualitative answers that reflect the “average” perspective of all audience members that populate the persona.
Responses surface motivations, objections, language, and tradeoffs in the audience’s own terms.
Synthetic Users
Synthetic Users are persona‑generated user profiles that are not 1:1 replicas but hypothetical members sampled from the persona distribution.
By creating many synthetic users from chosen personas you form balanced synthetic panels that can be surveyed.
These panels deliver quantitative responses about your products and services—segment‑level patterns, A/B comparisons, and measurable validation of hypotheses.
How They Work Together
Use a Digital Twin to explore and refine messaging, assumptions, and product bets through on‑demand qualitative conversation, then use Synthetic Users to validate those insights at scale with statistically consistent panel responses.
From Chat to Chart
To Certainty in Every Launch
